Search engine optimization entails going to where users are and bringing them into your website. There are several areas of concentration:
- 1. We optimize code elements (inlcuding title tags, meta tags, etc.) so your pages get found by searchers. We see too many websites that are built assuming that users are searching for that company or that website.
- 2. Links into your site might be said to be the key to SEO. Yet, Google warns against link schemes and will penalize sites for participation in these schemes. There's a proper way to get links; it begins with planning and involves work.
- 3. We create and implement a long tail content strategy. Stay in front of users by hitting the latest search terms and find more users by adding as much content as possible. Blogs are a great tool here, but there are others, too.
- 4. We advise on creating a richer user experience. There's no better way to bring in traffic than creating compelling, appealing content that people will link to and share with friends. Content is and always will be king
- 5. Using social media, both extraneous to your site (e.g Twitter, Facebook, Youtube,etc.) and internally, we advise and/or assist implementing useful, fun interactivity that will draw users to return to your site and tell others about it.
We leverage our over seven years of experience in SEO and SEM. Many of those years have been spent with big players and big winners in search engine optimization.
We don't employ black hat practices, We'll neve promise you "page one tomorrow" (with an unstated "banned next month"). We fix your history and start to build a future. We optimize for Google. Google is what search engine optimization is all about. MSN, Yahoo, Bing and Ask (etcetera) are all secondary. You can get ranking in these over Google when you launch a new site. But there will very likely only ever be one Google.
SEO is work and attention to important details. If you want to talk about it, contact us
Resources for SEO basics and best practices
...some from friends and acquaintances in "the biz":
- searchenginewatch.com - Danny Sullivan could rightly claim the title, "world's leading expert on search."
- seomoz.com - Okay if not Danny, it might be Rand Fishkin. His Beginner's Guide alone is full of nuggets.
- sugarrae.com - Rae Hoffman swears a lot as part of her overall ethos of telling it like it is.